The Five Key Principals of Success For Self-Published Authors Marketing and Promotional Campaigning Techniques

As an author we must be willing to take time and build a marketing and promotional campaign and apply them to our daily agenda; with the ultimate goal of finding success as a self-published author!
In this hub we are going to talk about the five principals of Successful Marketing

1. Marketing is time consuming and rewarding:

As a Self-Published Author we must know right at the begging that we are not only an author but we are also a marketer. Marketing is time consuming and must be organized. Writing a scheduled outline helps me when I am trying to reach my marketing goals.

2. Personal Finances:

If you are not willing to spend your personal finances then I have only one suggestion to you, do not self-publish. It is best that all Self-Publishing authors keep a mindset that “One has to spend money to make money”.

Yes of course there should be limits to how much a self-publishing author spends before he or she starts seeing a return. However also keep in mind in the first two years you are more than likely going to lose money before gaining the substantial income you have expected to make

3. Knowledge of the market within the genre that you are trying to market in:
Research your genres market. Research the numbers!! Just like researching for good content, the author should also research the market with the content and genre he or she has chosen. (By doing this type of research you may also get clues to how successful your book will be within the population of your chosen genre before you begin your writing project).

Build a market plan based on the outcome of your research. Make extensive research notes. Spend time analyzing the general population that would purchase your book. This will help you develop rich content to add to your text of your book.

4. Dedication :

As a writer/author we must be willing to be dedicated. The most successful self-published author is the one who will dedicate himself/herself as a fulltime writer/marketer.

Time is money so the more time you spend the more potential you have in building your marketing success. As an Author it helps us to have the mindset that success comes with full dedication.

We must take our writing serious; have a daily agenda laid out. Within the agenda have daily goals to reach and try to reach those goals daily and do not cheat stay on task and to follow your daily agenda. Take being a self-published author serious, it is your job; however, you are the owner so you do not get paid by the time you spend on a project; you get paid by your success you gain throughout your writing and marketing abilities. Good time management is going to be the essential key to your success.

5. Confidence:
As an Author confidence can be our best friend or our worst enemy. During the process of marketing and writing our book our self-esteem will be challenged by others as well as our self. As an Author we can be our worst enemy and the very tool that destroys our success.

Be confident in your writing ability!!! Have the mindset that you are a good writer. If you are faced with the challenge of other giving you harsh criticism take it as training and a way to better your writing, look at as they are helping you gain success.

By following these five principals the author/writer will find themselves more organized as well as goal oriented. Success is bound to come. Again remember time is money and money is time; so in closing let me reiterate good time management is the ultimate key that will help all self-publishing authors gain their marketing and promotional success.